The aim of this study is to examine the relationship between media usage of managers and communication\r\nsatisfaction in Small and Medium tourism Enterprises. A conceptual model that hypothesizes the managers prefer to\r\nuse media that are high in richness, and media usage will affect communication satisfaction in the firms, is tested. In\r\naddition, the model portrayed age factor as the moderating variable in manager�s communication satisfaction in firms.\r\nThe data from 78 tourism managers was used to test the model on seven popular media in use. It was found that\r\nthere are differences in the media usage and communication satisfaction between the media that are high in richness\r\nand media that are low in richness. The findings suggest that the model is plausible in explaining how different factors\r\ncombine to affect the satisfaction of managers with the new generation of communication technologies. The results\r\nalso show that Age plays a moderator role for some of the investigated media.
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